The Truth About Paid Surveys in the UK (2025 Guide)

It’s 2025, and the internet is still packed with promises of easy money — but for every opportunity, there’s scepticism. Paid surveys have long been touted as a flexible way to earn extra cash from home, but are they actually worth your time? Or are they just another online gimmick?

Whether you’re a student, a stay-at-home parent, or simply looking to boost your income, this guide reveals the truth about paid surveys in the UK — and how Custard helps you earn rewards safely and smartly.

Are Paid Surveys Legit or a Waste of Time?

Let’s cut to the chase: paid surveys won’t make you rich, but they are legitimate — when you choose the right platforms.

The idea is simple: companies pay for consumer opinions to shape their products, services, and marketing. You share your thoughts; they reward you. The catch? Not all survey sites are created equal. Some are scams, while others may waste your time with poor user experience or endless disqualifications.

That’s where Custard comes in. We only partner with trusted, reputable survey sites, helping you avoid the dodgy ones and earn rewards that actually get paid out.

What You Can Expect from UK Survey Sites

So, what’s the real experience like?

✅ Earnings: Expect between 10p and £3 per survey, depending on the topic and length.
⏱️ Time Commitment: Surveys usually take 5 to 20 minutes.
📲 Flexibility: Complete them on your phone, laptop, or tablet — whenever it suits you.
📉 Disqualifications: Sometimes you’ll be screened out. It’s normal — surveys have demographic requirements.

Consistency is key. The more active and available you are, the more you can earn over time.

How Custard Helps You Earn More from Surveys

Custard makes survey earnings smarter. Instead of endlessly Googling which sites are worth your time, we’ve done the legwork for you.

When you sign up for paid survey offers via Custard, you get rewarded twice:

You join a verified, trusted survey panel
You earn cashback or rewards from Custard just for signing up and completing your first task

It’s a win-win. And best of all, you never pay to join — these are 100% free opportunities.

Top UK Survey Partners on Custard

We only promote platforms we’ve vetted and trust. Some of our top 2025 picks include:

Maru Voice
Earn points for surveys that convert into PayPal cash, gift cards, or other rewards. Ideal for beginners.
Surveoo
Quick surveys and fast payouts. Great for those who want to earn on the go.
Opinion Bureau
Higher-value surveys with a professional feel. Perfect for users with more time to give detailed answers.

Explore all survey offers on Custard here.

Tips to Maximise Your Survey Earnings in 2025

Want to get the most from your survey hustle? These tips will help:

📧 Create a separate email address for survey sign-ups
👤 Complete your profile fully to receive more targeted (and higher-paying) surveys
📱 Turn on notifications so you don’t miss new opportunities
🔄 Stay consistent — little and often is the key to steady earnings
💡 Check Custard regularly for new offers, bonuses, and seasonal boosts
🧠 Don’t fake answers — consistency builds trust with survey panels

Final Verdict: Are Paid Surveys Worth It in 2025?

Paid surveys in the UK are not a shortcut to financial freedom, but they can be a smart, flexible way to earn a little extra. The key is managing your expectations, avoiding scams, and using platforms that respect your time and privacy.

With Custard, you can make the process safer and more rewarding — literally.